Establishing a solid network of other Twitter users will go a long way when it is time to ask for volunteers or donations for the Lions Club International. Developing relationships with your followers by engaging in conversation will increase the likelihood of them helping to spread your message. You spread their message and typically they will do the favor back in return. Thousands of non-profits are using Twitter as a campaign tool to increase their donations online, but most recently it has been celebrities that have stepped up to the plate by using Twitter as a donation tool. In just one day, Wyclef Jean was able to raise over 1 million dollars for Haiti disaster efforts when 200,000 people responded to his number to send a $5 donation text! Granted, Wyclef Jean is a celebrity with a large network of followers, but this still proves that with the RIGHT network the potential for all-time highs in donation dollars exists.
With all of this in mind, why wouldn’t you want to start a Twitter account for your Lions Club? Twitter limits you to 140 characters, so you cannot use lack of time as an excuse. Listen, join in, engage, make relationships and hopefully gain new members and donations for your Lions Club.

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